[img: n.a. Screen Shot, Nieman Journalism Lab, 2014］
Leaked NYTimes internal report takes an honest look at how the paper is still struggling to adapt its news-making (and packaging and selling) practices to survive the changing media consumption habits of its readers and the increasingly nimble and disruptive digital strategies of new competitors; non-traditional news entities that make better use of its existing content, or master the authority games of search engine algorithms better than the Times.
Interesting to compare this report with our previous session on the Web as Transformative and Bocowszki’s work on Argentinian newsrooms and their web-page monitoring practices. We’ve moved well beyond the web as a mere screen to survey and neutralize the scoops displayed on a competitor’s homepage into structuring problems of content related data (creating the long-tail), and analytical challenges of matching consumer data to effective business-side strategies.